Assessment of ecotourism potential in rural settlements in the function of rural development

To preserve resources for future generations and promote rural development, supporting ecotourism is essential. This paper provides guidelines for developing ecotourism, highlighting its role in environmental conservation. While mass tourism benefits rural communities, it can cause significant environmental harm. Therefore, this research promotes ecotourism as a sustainable alternative. In rural areas, ecotourism supports development by responsibly using natural resources. The study focuses on the potential of rural settlements in the Semberija region of Bosnia and Herzegovina, assessing their capacity for ecotourism to aid local development. A decision model was developed, considering four main criteria - natural, infrastructure, socio-cultural, and economic - and their sub-criteria. This model evaluates six rural communities’ ecotourism potential. To determine the importance of each criterion, a fuzzy weighting method with the Bonferroni mean operator was used, revealing economic factors as the most influential. The fuzzy ranking method then ranked the settlements, with Amajlije identified as having the highest ecotourism potential. The findings suggest that promoting ecotourism in Amajlije and similar communities can support sustainable rural development, balancing environmental preservation with economic growth.