SPECIFICS OF CREATIVE ECONOMY IN A DIGITAL WORLD

The creative economy has emerged as a significant contributor to global economic activity. This sector drives innovation and cultural development, and it has become one of the most dynamic segments of international trade. Digitalization is further expanding the reach of creative industries by enabling new forms of content creation and distribution. However, this shift also underscores the importance of robust intellectual property rights to protect creators and sustain growth in the creative economy.