PEDAGOGICAL AND PSYCHOLOGICAL ASPECTS OF THE FORMATION OF THE MEDIA CULTURE OF HIGH SCHOOL STUDENTS

This article is devoted to analyzing the importance of mass media in human life; specifically the pedagogical and psychological aspects of forming the media culture of adolescents. Currently; we cannot imagine our lives without education; science; human relations; and sources of information. The purpose of the article is to study the mastery of new digital technologies based on skills and abilities; the most important factor in the formation of media culture in an individual. Therefore; the scientific article uses content analysis of research; expert assessment; and synthesis of documents. Thus; if media culture exerts its influence not only on human life; but also on their consciousness; spiritual life; and the formation of public opinion; then; since humanity lives within the framework of media culture; it develops in a particular dimension; opening the way to personal development and influencing it. The objectives of the study will focus on creating digital literacy among high school students. Currently; school students who are proficient in these digital technologies and are quickly adapting to modern changes make up the ranks of active media users. Today's youth possess a remarkably high intellectual level; representing the generation «Z». They can quickly assimilate information; easily adapt to the digital world; and exhibit exceptional innovative abilities; freely conforming to new conditions and being highly competitive. New digital technologies also have disadvantages; however; when used properly; they can enrich our spiritual life. As a result; the culture of speech; the culture of behavior; the culture of external character and behavior; and the culture of creative thinking become the basis for the formation of a high personality. Therefore; the pedagogical and psychological aspects of utilizing digital culture effectively in education are comprehensively analyzed in the content of this scientific article.