ECONOMIC BENEFITS OF SUSTAINABLE TOURISM FOR THE REGIONAL DEVELOPMENT OF WESTERN KAZAKHSTAN

Sustainable tourism is becoming an increasingly important tool for regional development worldwide, particularly in regions with rich natural and cultural resources, such as Western Kazakhstan. Known for its nature reserves, rich history and cultural heritage, this region has great potential for tourism development, which can contribute to economic diversification and socio-economic stability. In light of global challenges such as climate change and the need for sustainable development, it is essential to develop tourism models that not only promote economic growth but also preserve natural and cultural heritage. The purpose of this study is to explore how approaches to sustainable tourism can contribute to the regional economic development of Western Kazakhstan. The research focuses on analysing current tourism practices, assessing the potential of sustainable tourism and developing strategies that can maximise economic, social and environmental benefits for the region. The expected results include the identification of key resources and opportunities for sustainable tourism development in Western Kazakhstan, including natural parks, historical sites, and cultural events. It is also planned to develop an integrated tourism model that will contribute to the local economy, environmental protection and social development of local communities. Essential steps will include strategies to raise awareness and involve residents in tourism development, organising training, and unlocking potential at the regional level. The results obtained will serve as a basis for planning policies that will not only attract tourists but also protect natural resources and encourage the local community to play an active role in the tourism sector. In the long term, these strategies will contribute to the region's stable growth, improve the quality of life for its inhabitants, and preserve its unique natural and cultural environment.