FINANCIAL METHODS OF INCREASING THE INVESTMENT ATTRACTIVENESS OF ENTERPRISES

The article defines the role of investments in modern conditions of financial development and in ensuring the stabilization of industrial sectors. Based on the experience of China, Sweden, Belgium, South Korea, the United States, and Germany, developed countries have identified the role of investment instruments and securities in trade and the financial market in further structural strengthening of the economy. The level of investment activity in Kazakhstan in 2024 amounted to 19.4 trillion tenge, which is 7.5% more than in 2023. There is a development of a competitive environment in the market of goods and services, a weakening of the monopoly system, the development of market relations, and an increase in people's motivation to create and accumulate private capital. Currently, it can be seen that the acquisition and rapid sale by enterprises of any assets, real estate, the issuance of additional shares, the general state of production activities are carried out by methods of economic analysis, providing financial instruments by attracting investments in enterprises carries increased risks. Against the background of the unstable inflationary situation and economic and financial changes in the country, one of the most pressing problems of lending to business entities is the correct determination of the value of monetary assets and the correct assessment of the amount of investment adequacy. The purpose of the article is to identify current difficulties in attracting investments to enterprises in developing or developing countries, some negative factors, evaluate financial analysis measures necessary for financing, and develop recommendations. This article examines the changes in the investment climate in the world at the present time under the influence of changes in the cost of deposits, changes in the volume and reasons for investments in the authorized capital of enterprises in some countries, the problems faced by banks, companies, SMEs in attracting investments, the impact of investment policy on national economies.