The Effectiveness of Implementation Intentions Interventions on Speeding Using a Driving Simulator

Abstract The aim of the present study was to evaluate the effectiveness of an implementation-intentions intervention in reducing speeding behavior using a driving simulator. A total of 78 participants completed both pre-test and post-intervention assessments. The study employed an experimental design with two groups: an experimental group (N = 38) that received the implementation-intentions intervention, and a control group (N = 40) that read a neutral text. Analysis of covariance (ANCOVA) was used to examine whether the experimental group showed lower speed on straight roads and reduced speed at junctions during the post-test phase. The results revealed no significant effect of the intervention on speeding behavior. However, it highlights the need for future interventions to focus on personalized, context-sensitive strategies that target key psychological drivers of speeding. Expanding research to diverse populations and real-world conditions is essential for developing more effective road safety measures.