Readiness to Reduce Plastic Waste in Food Delivery and E-Commerce in Bangkok, Thailand

The rise of online Food delivery and E-commerce has significantly increased plastic waste. This study aims to examine plastic waste generation and explore pro-environmental behaviors of consumers in Bangkok. Data collection involved questionnaires and in-depth interviews. In 2024, plastic waste from Food delivery in Bangkok is projected to range from 0.3 to 4.6 million kilograms, while E-commerce could generate 3.7–12 million kilograms million kilograms annually. Consumers in the Food delivery sector generally express readiness to reduce plastic usage but often expect leadership from government agencies or stores. E-commerce readiness to reduce plastic waste is significantly lower due to concerns about product protection. Key factors influencing PEB are Subjective norms (SN), Perceived behavioral controls (PBC), and Behavioral intentions (BIT), which collectively account for 87.2% of pro-environmental actions. To address plastic waste in Food delivery and E-commerce, collaborative efforts among government agencies, platform providers, packaging manufacturers, and consumers are critical.