The Realistic Picture, Theoretical Innovation and Practical Path of the 15th National Games Driving the High-Quality Development of the Sports Industry in the Guangdong-Hong Kong-Macao Greater Bay Area

The 15th National Games marks the first attempt of the joint hosting by Guangdong, Hong Kong and Macao. As a key development region under the national strategy, the development of the sports industry in the Guangdong-Hong Kong-Macao Greater Bay Area and the hosting of this National Games share a profound strategic alignment, which undoubtedly creates a rare opportunity for the coordinated development and institutional innovation of the sports industry in the region. By adopting research methods such as literature review, historical retrospection and logical comparison, this paper deeply analyzes the realistic conditions and strategic significance of the Greater Bay Area hosting the National Games, proposes a theoretical innovation path of “event empowerment – ‘sports + multi-coupling’ - regional leapfrog development of the sports industry”, and constructs four practical paths including infrastructure construction, event operation optimization, technology-tourism-culture linkage and strengthening of guarantee system. The research shows that the National Games will become the core driving force for the highquality development of the sports industry in the Bay Area, providing a regional-level practical model for the national strategy of building a sports power.