The Driving Mechanism, Practical Dilemmas and Optimization Path of Digital Transformation in the Outdoor Sports Industry: A Perspective Based on the TOE Theory

In the context of the digital economy, the digital transformation of the outdoor sports industry has become an important path to drive industrial upgrading and meet consumer demands. Based on the TOE theoretical framework, this paper systematically dissects the driving mechanism and practical challenges of the digital transformation of the outdoor sports industry from the dimensions of technology, organization, and environment, and proposes optimization paths. The research finds that in the technological dimension, digital technology reshapes the underlying logic of the industry through architecture reconstruction, element upgrading, and computing power empowerment, but the insufficient construction of digital outdoor consumption scenarios and the lack of “digital + outdoor” talents constrain the release of technological dividends; in the organizational dimension, the integration of industrial resources, cross-border integration, and structural optimization can expand the value space, but the weak self-capacity of enterprises in digital transformation and the lack of a data collaborative linkage mechanism among industries lead to low collaborative efficiency; in the environmental dimension, market pressure, policy traction, and governance optimization constitute external driving forces, while the lagging construction of digital transformation policy regulations weakens the supporting effect of the environment. In response to the above problems, the research proposes a three-dimensional path of “technological breakthrough - organizational collaboration - environmental support”: promoting the construction of digital outdoor consumption scenarios, expanding the talent cultivation channels for “digital + outdoor”; enhancing the self-generated capacity of enterprises for digital transformation, and building an efficient data linkage mechanism among industries; strengthening the construction of policy regulations, and optimizing the guarantee environment for digital transformation.