'Honeycrisp': the challenge of the apple crisp revolution

'Honeycrisp' apples are a crisp cultivar known for their unique texture and flavor. This cultivar is considered revolutionary in the world of crispy apples due to its high value and strong consumer preference. Many new cultivars have recently been developed using 'Honeycrisp' as a parent. However, growing, producing, storing, and marketing 'Honeycrisp' apples present significant challenges. A holistic approach to 'Honeycrisp' production will be discussed, covering aspects such as soil health, rootstocks, orchard management, environmental factors, physiological disorder development, storage protocols, and marketing strategies for sustainable production.