ADVERTISING METHODS AND SCHEME UTILIZATION FOR MANAGING AREA-MANAGEMENT ORGANIZATIONS

This study analyzes the management styles and issues of area-management organizations through advertising in the Special District for Urban Regeneration in the Tokyo metropolitan area. Three key points are discovered. First, criteria must be updated flexibly in consideration of coordination between landscape administration and area-management organizations. Second, businesses must promote understanding regarding advertisement posting through collaboration with local officials. Third, independent review standards must be established for advertising in addition to utilizing local schemes and conducting social experiments.