Effectiveness of Text Message Outreach to Promote Enrollment in a Government Food Assistance Program: Pilot Randomized Trial
Findings from a pilot randomized trial of 916 households indicated that outreach text messages were not an effective strategy to increase enrollment in the United States Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) among eligible households in Arizona.
Authors
- Punam Ohri‐Vachaspati (ORCID: https://orcid.org/0000-0001-9619-9816)
- Ann Ronan (ORCID: https://orcid.org/0009-0005-7617-321X)
- Francesco Acciai (ORCID: https://orcid.org/0000-0002-7881-7593)
- Mindy Jossefides (ORCID: https://orcid.org/0009-0005-6779-2449)
- Emily M. Melnick (ORCID: https://orcid.org/0000-0003-3497-5626)
- Nicole Vaudrin O’Reilly (ORCID: https://orcid.org/0009-0004-5873-0177)
Institutions
- University of Denver (US)
- Inter Tribal Council of Arizona (US)
- Arizona State University (US)
Publication Details
- Journal
- JMIR Formative Research
- Published
- 2025-10-31
- DOI
- https://doi.org/10.2196/78907
- Primary Topic
- Food Security and Health in Diverse Populations
- Type
- article
- Field-Weighted Citation Impact
- 0.00