Strategic Leadership in Security Media: Enhancing Community Safety Against Drug Abuse in Oman

Rapid global development has led to increased security challenges, particularly regarding drug-related crimes. This study examines the role of strategic leadership in security media to enhance community security, focusing on drug abuse in Oman. Despite ongoing efforts to combat drug-related offenses, these crimes remain a significant threat to societal stability. The qualitative research involved in-depth interviews with 14 decision-makers, including 7 experts from Oman’s security media, police, and related institutions. It explores the effectiveness of security media campaigns in raising awareness and reducing drug use. Thematic analysis of the data revealed key challenges, including limited resources, outdated technologies, and insufficient community engagement. While improvements in public awareness were noted, respondents stressed the need for more comprehensive media strategies, modern technologies, and better cooperation between security and public institutions. The study concludes that strategic leadership in security media is crucial for effective community security, though significant improvements are necessary to strengthen drug prevention efforts in Oman. Recommendations include adopting advanced technologies, fostering community involvement, and enhancing partnerships to improve the effectiveness of security media campaigns. The findings support Oman’s Vision 2040 by contributing to public health and safety in the fight against drug abuse.