Marketing behind charity: Media narratives of tobacco industry donations in China
News coverage of tobacco industry donations employs sophisticated narrative strategies that function as a form of tobacco promotion and marketing with implications for World Health Organization Framework Convention on Tobacco Control (WHO FCTC) Article 13 implementation. These findings suggest the need for further research on regulatory approaches to address all forms of tobacco promotion, including charitable donations and their media coverage, to support effective WHO FCTC implementation.
Authors
- Keyan Wu (ORCID: https://orcid.org/0000-0003-1635-9862)
- Yu Chen (ORCID: https://orcid.org/0000-0002-1519-4894)
- Yanyan Zhao (ORCID: https://orcid.org/0000-0001-6294-9447)
- Jing Xu
- Yujiang Cai
- Xinyao Yu (ORCID: https://orcid.org/0000-0003-0249-9354)
- Kin‐Sun Chan
- Xinrui Yang (ORCID: https://orcid.org/0009-0008-8917-9831)
- Haoxiang Lin sup sup (ORCID: https://orcid.org/0000-0003-2952-0299)
- Xinjie Zhao sup sup
Institutions
- Fujian Normal University (CN)
- Macau University of Science and Technology (MO)
- Peking University (CN)
- University of Macau (MO)
- Beijing International Studies University (CN)
Publication Details
- Journal
- Tobacco Induced Diseases
- Published
- 2025-10-31
- DOI
- https://doi.org/10.18332/tid/211249
- Citations
- 1
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 1.16