Evaluating the impact of colour congruence on marketing effectiveness within Instagram campaigns

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Mobile Communications
Published
2025-10-31
DOI
https://doi.org/10.1504/ijmc.2026.10074425
Primary Topic
Color perception and design
Type
article
Field-Weighted Citation Impact
0.00
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article

Evaluating the impact of colour congruence on marketing effectiveness within Instagram campaigns

C.C. Chen, Yu‐Ping Chiu
International Journal of Mobile Communications
Color perception and design
article

Evaluating the impact of colour congruence on marketing effectiveness within Instagram campaigns

C.C. Chen, Yu‐Ping Chiu
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Mobile CommunicationsVol. 1(1)
Openalex Percentile: Top 64%
Color perception and design
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Evaluating the impact of colour congruence on marketing effectiveness within Instagram campaigns — C.C. Chen, Yu‐Ping Chiu · International Journal of Mobile Communications (2025) | TGRS Research Map | TGRS