Opposing effects of sugar-free claims on perceived healthiness and sweetness reduce consumers’ willingness to pay for sugar-free products
The opposing effects of the label on subjective product perceptions may be limiting the efficiency of sugar-free claims in changing consumer choices towards healthier food options.
Authors
- Анна Шестакова (ORCID: https://orcid.org/0000-0001-9374-9878)
- Ksenia Panidi (ORCID: https://orcid.org/0000-0001-8806-0929)
- Yaroslava Grebenschikova
- Vasily Klucharev (ORCID: https://orcid.org/0000-0002-5257-3789)
Institutions
- National Research University Higher School of Economics (RU)
Publication Details
- Journal
- Frontiers in Nutrition
- Published
- 2025-10-31
- DOI
- https://doi.org/10.3389/fnut.2025.1644753
- Primary Topic
- Consumer Attitudes and Food Labeling
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Research University Higher School of Economics