Unveiling pedagogical effects of blended multimedia and slide-based approaches on students’ self-efficacy and performance in over-the-counter medication counseling: an explanatory mixed methods study

The study highlights that integrating multimedia instruction, particularly videos, significantly improved pharmacy students' OTC counseling performance, while self-efficacy showed improvement without a significant difference compared to traditional slide-based lectures. To better support the development of counseling competence, a blended instructional approach that combines video-based learning with conventional lectures is recommended.

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Publication Details

Journal
BMC Medical Education
Published
2025-10-31
DOI
https://doi.org/10.1186/s12909-025-08094-7
Primary Topic
Visual and Cognitive Learning Processes
Type
article
Field-Weighted Citation Impact
0.00

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article

Unveiling pedagogical effects of blended multimedia and slide-based approaches on students’ self-efficacy and performance in over-the-counter medication counseling: an explanatory mixed methods study

Olayinka O. Shiyanbola, Fang‐Ju Lin, Yunn‐Fang Ho, Yen‐Ming Huang et al.
BMC Medical Education
Visual and Cognitive Learning Processes
article

Unveiling pedagogical effects of blended multimedia and slide-based approaches on students’ self-efficacy and performance in over-the-counter medication counseling: an explanatory mixed methods study

Olayinka O. Shiyanbola, Fang‐Ju Lin, Yunn‐Fang Ho, Yen‐Ming Huang, Yao-Hsing Wang, Hsun‐Yu Chan
article en

Abstract

The study highlights that integrating multimedia instruction, particularly videos, significantly improved pharmacy students' OTC counseling performance, while self-efficacy showed improvement without a significant difference compared to traditional slide-based lectures. To better support the development of counseling competence, a blended instructional approach that combines video-based learning with conventional lectures is recommended.

BMC Medical EducationVol. 25(1)
National Taiwan Normal University (TW), National Taiwan University (TW), University of Michigan (US), National Taiwan University Hospital (TW), Taichung City Government (TW), National Taipei University (TW)
National Science and Technology Council
Openalex Percentile: Top 67%
Visual and Cognitive Learning Processes
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