Click for Care, Care for Planet: Sustainable Marketing Drivers of Telemedicine Adoption

By integrating sustainable marketing logic with the Theory of Planned Behavior, this study highlights telemedicine's role in advancing eco-efficient, patient-centered health care adoption.

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Publication Details

Journal
Telemedicine Reports
Published
2025-05-01
DOI
https://doi.org/10.1177/26924366251394120
Primary Topic
Service and Product Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

Click for Care, Care for Planet: Sustainable Marketing Drivers of Telemedicine Adoption

Altuğ Ocak
Telemedicine Reports
Service and Product Innovation
article

Click for Care, Care for Planet: Sustainable Marketing Drivers of Telemedicine Adoption

Altuğ Ocak
article en

Abstract

By integrating sustainable marketing logic with the Theory of Planned Behavior, this study highlights telemedicine's role in advancing eco-efficient, patient-centered health care adoption.

Telemedicine ReportsVol. 6(1)
Beykent University (TR)
Openalex Percentile: Top 59%
Service and Product Innovation
DOIOpen Access PDFOpenAlex
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Click for Care, Care for Planet: Sustainable Marketing Drivers of Telemedicine Adoption — Altuğ Ocak · Telemedicine Reports (2025) | TGRS Research Map | TGRS