Survival analysis for predicting fitness app user churn
This study highlights key factors driving user churn in the Mammoth Hunters fitness app, offering insights to help developers reduce dropout rates, enhance engagement, and improve user retention. Applying advanced survival and cure models can improve personalization, reduce dropout rates, and support sustainable health outcomes through digital fitness platforms.
Authors
- Amaia Méndez Zorrilla (ORCID: https://orcid.org/0000-0002-0539-4753)
- Begonya García-Zapirain (ORCID: https://orcid.org/0000-0002-9356-1186)
- Joel Montané (ORCID: https://orcid.org/0000-0001-9531-9580)
- Monika Zakrzewska
- Oscar Bastidas-Jossa
Institutions
- Universidad de Deusto (ES)
- Universitat Ramon Llull (ES)
Publication Details
- Journal
- mHealth
- Published
- 2025-10-01
- DOI
- https://doi.org/10.21037/mhealth-25-15
- Primary Topic
- Innovative Human-Technology Interaction
- Type
- article
- Field-Weighted Citation Impact
- 0.00