A Global Bibliometric Perspective on Organizational Attractiveness: Patterns, Influences, and Future Directions

This study aims to identify key patterns, trends, and influential contributors within the academic literature on organizational attractiveness through a comprehensive bibliometric analysis. A total of 396 publications from 1988 to 2023 were retrieved from the Web of Science (WoS) database using the keyword “organizational attractiveness” in titles, abstracts, and keywords. The analysis was conducted using VOSviewer (Version 1.6.19) and SciMAT (Version 1.1.06) software tools. The results show that the highest number of publications occurred in 2023 (n=38), reflecting increasing scholarly interest. In terms of geographical distribution, the United States ranks first with 64 publications. Keyword co-occurrence analysis revealed that “organizational attractiveness” (133), “recruitment” (65), “employer branding” (32), and “corporate social responsibility” (22) are the most prominent terms, indicating the thematic structure of the field. SciMAT analysis also highlights the conceptual evolution of the topic across three periods, revealing a transition from foundational constructs to more diverse and strategic themes. The study contributes to a better understanding of the field’s development, identifies gaps for future research, and offers insights into the dynamics of scholarly production in organizational attractiveness.