Napoli’s Serie A Win: Regional and Multisectoral Economic Impacts

In 2023, the Napoli football club won its third ‘Serie A’ Italian championship after 33 years, prompting widespread celebrations at national and international levels. The process, from team preparation to championship success, was supported by the broader “football industry”. To quantify these effects, a Social Accounting Matrix and a Dynamic Computable General Equilibrium model were constructed and developed for Campania to estimate the direct, indirect, and induced impacts of Napoli’s Serie A win on the regional circular flow of income. During the championship year, the event resulted in a 1.84% increase in regional Gross Domestic Product, a 0.28% rise in the employment rate, and a 1.3% surge in household disposable income, leading to an improvement in regional welfare. Assessing the socioeconomic impacts of this event points to the potential for an acceleration in the growth trajectory of the city of Naples and the Campania region.