Saving explorers and healing Amazonians: a history of the Tabloid medicine chest used in Hamilton Rice’s 1919-1920 Amazon expedition

This paper draws connections and parallels between the promoted objective of Burroughs Wellcome & Co.'s Tabloid medicine chests and the capitalist and scientific ideals related to modernising the Amazon, which were advanced by the physician and geographer Alexander Hamilton Rice. Using an object-biographical approach, I explore the context of the promotional discourse surrounding the Tabloid chests and detail the contents of the medicine chest Rice carried throughout his 1919-1920 expedition, considering the pathological imaging fostered by the company and its customer. The relationships between this marketing discourse and Rice's search for scientific recognition and publicity as a quintessential explorer are also analysed.

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Publication Details

Journal
História Ciências Saúde-Manguinhos
Published
2025-01-01
DOI
https://doi.org/10.1590/s0104-59702025000100047
Primary Topic
History of Medicine and Tropical Health
Type
article
Field-Weighted Citation Impact
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article

Saving explorers and healing Amazonians: a history of the Tabloid medicine chest used in Hamilton Rice’s 1919-1920 Amazon expedition

Victor Rafael Limeira da Silva
História Ciências Saúde-Manguinhos
History of Medicine and Tropical Health
article

Saving explorers and healing Amazonians: a history of the Tabloid medicine chest used in Hamilton Rice’s 1919-1920 Amazon expedition

Victor Rafael Limeira da Silva
article en

Abstract

This paper draws connections and parallels between the promoted objective of Burroughs Wellcome & Co.'s Tabloid medicine chests and the capitalist and scientific ideals related to modernising the Amazon, which were advanced by the physician and geographer Alexander Hamilton Rice. Using an object-biographical approach, I explore the context of the promotional discourse surrounding the Tabloid chests and detail the contents of the medicine chest Rice carried throughout his 1919-1920 expedition, considering the pathological imaging fostered by the company and its customer. The relationships between this marketing discourse and Rice's search for scientific recognition and publicity as a quintessential explorer are also analysed.

História Ciências Saúde-ManguinhosVol. 32
Museu de Astronomia e Ciências Afins (BR)
Openalex Percentile: Top 74%
History of Medicine and Tropical Health
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