International entry-mode choices of a family business

This is a case study outlining the entry mode choices faced by a large industrial company that contemplates international expansion. The case study discusses the advantages and disadvantages of each entry mode. It describes the Gallo Glass company, a very successful industrial family-owned business located in Modesto, California. Facing a saturated domestic market, the company is contemplating expansion to Europe. It is trying to decide which entry mode is going to be the most appropriate for the firm based on its history and expertise of its managers. Students will learn about entry modes and international expansion. It is designed for graduate courses or upper-level undergraduate classes.