MASS MEDIA SOCIAL RESPONSIBILITY AND LEGAL CHALLENGES

The mass media display certain defects. These should ideally be addressed and corrected in a democratic manner mass media with stakeholders is of growing importance. Opportunities and challenges faced by the mass media, via, social media channels, the concept of “Mass Media- Social Responsibility and Legal Challenges’’, mass media, i.e. the responsibility towards social system, and its impacts on the younger generation in the Country like India. Social problems connected with the media also involve allegedly harmful media influence on young mind the content like pornography and the degradation of women and sexuality, advertising manipulation, and the promotion of excessive consumerism and materialism. Mass media at the outset, looks like composed of large number of people involved in it, however, its proportion compared to the masses, particularly country like India is miniscule. The Social Responsibility, it is an extension of the libertarian in the mass media recognize their responsibility to resolve conflict through discussion and to promote public opinion, consumer action, private rights, and important social interests. The mass media has its major premise to the freedom carries to social obligations and responsibility. The Constitution of India protects media freedom in Article 19(1) says, ‘all citizens shall have the right, ` to freedom of speech and expression’. Media industry in India is heading towards a big growth rate. Media industry growth and challenges in India are also well known, the electronica media in Indian are violating privacy in day-to-day reporting, like overlooking the issue of privacy to satisfy morbid curiosity, especially news channel. It comes into effect only in the event of a violation. The law on privacy in India has primarily evolved through judicial intervention. It has failed to keep pace with the technological advancement and the burgeoning of news channels. The prevalent right to information cannot be easily compromised for other competing rights of ‘public interest’ and ‘State security’, much of what constitutes public interest or what is private is left to the discretion of the mass media and citizen of the country.