Extended TPB: The Role of Perceived Trust and Financial Self-Efficacy in Intention to Use BNPL Among Gen Z and Millennials

BNPL services is a Fintech product popular among Gen Z and Millennials and used as an alternative payment method other than credit cards. Some previous studies that have been conducted on BNPL services found many variables that could affect a person’s intention to adopt new technologies. This study uses the TPB framework and extends with two variables, Perceived Trust and Financial Self-Efficacy to determine how they affect intention to use BNPL services. The results of this study indicate that Perceived Trust has a positive relationship with attitude and is connected to the use of BNPL services, while Financial Self-Efficacy does not. Furthermore, the Attitude, Subjective Norms, and Perceived Behavioral Control variables also positively correlate to the Intention to use BNPL. The results of this study can provide additional insight for BNPL service providers to understand what factors affect a person's intention to use BNPL. On the other hand, the results of this research can also be an input for policymakers to focus on protecting consumer data and improving financial literacy in the community so that they can use credit services wisely. Keywords: BNPL, perceived trust, financial self-efficacy, TPB, intention to use