Management of Sustainable Development Goals as Indicators of Ecological Awareness: An Insight Through the 2030 Agenda

This study investigates how enterprises in the service (tertiary) sector in Vojvodina, Serbia, integrate and prioritize Sustainable Development Goals (SDGs), with a focus on ecological sustainability, under crisis conditions. Based on a questionnaire survey and factor analysis of 150 respondents, which identified four key sustainability dimensions explained 59.75% of total variance, were identified: Education and Energy (including SDG4—Quality Education and SDG7—Affordable and Clean Energy), Health and Social Well-being (including SDG3—Good Health and Well-being and SDG2—Zero Hunger), Ecological Sustainability and Nature Protection (including SDG6—Clean Water and Sanitation and SDG14—Life Below Water), and Economy and Climate Change (including SDG8—Decent Work and Economic Growth, SDG13—Climate Action, and SDG17—Partnerships for the Goals). The findings emphasize the multidimensional and interconnected nature of these dimensions and their role in enhancing organizational resilience. By linking crisis management strategies with SDG integration, the study provides both theoretical contributions and practical insights for managers aiming to improve sustainability performance in turbulent environments.