The Impact of Cosmeceutical Consumption Value on Cosmetics Consumers’ Awareness of Skin Health Management and Intention to Continue Using

This study conducted a survey targeting 316 adults residing in the Daegu, Busan, and Gyeongnam areas who have experience using cosmeceutical cosmetics. The survey was conducted from March 29, 2025, to April 28, 2025. The collected data were analyzed using the SPSS 25.0 statistical program. The purpose of this study is to analyze the impact of the consumption value of cosmeceutical products on consumers’ skin health care awareness and behavior. According to this study, the social and functional values of cosmeceutical cosmetics positively influenced the perception of lifestyle and harmful factors, while functional and emotional values positively influenced health knowledge. The functional, emotional, and social values of cosmeceutical cosmetics all positively affected continuous use intention. Notably, the influence of functional value was the strongest. The sub-factors of skin health management perception lifestyle, health knowledge, and harmful factor perception all positively influenced continuous use intention. Among these, the influence of lifestyle was the strongest. Therefore, to establish successful marketing strategies for cosmeceutical cosmetics, it is necessary to satisfy consumers’ consumption values, effectively communicate skin health management perception, and support consumers in developing healthy lifestyles and acquiring skin health-related knowledge.