Capturing the Footsteps of Mobility: A Machine Learning-Based Study on the Relationship Between Streetscape and Consumption Vitality

Urban streets serve as essential spaces for commercial activities and social interaction, yet the mechanisms through which their landscape elements influence consumption vitality remain insufficiently explored. Focusing on Lixia District, Jinan, China, this study integrates street-view image semantic segmentation with machine learning techniques to capture the nonlinear interactions between streetscape features and consumption vitality, thereby establishing an analytical framework for examining their associations. The results show that: (1) pedestrian-friendly facilities are significantly associated with higher street-level consumption vitality, with benches and streetlights showing marked effects once their visual proportions exceed 10% and 12%, respectively; (2) the visual proportion of parking space becomes positively associated with consumption vitality when exceeding 0.15, whereas carriageway proportion shows an overall negative association; (3) the marginal effect of advertising density gradually diminishes, with billboard visibility ratios above 25% exhibiting saturated impacts; (4) when green-view visibility exceeds 30%, consumption vitality increases substantially, peaking within the 35–40% range; (5) potential synergies or trade-offs exist among streetscape elements—compared with individual factors, the combinations of benches and parking spaces, benches and billboards, as well as parking spaces and billboards, are associated with higher street-level consumption vitality. In contrast, combinations involving a larger sky view ratio are often linked to lower consumption vitality, suggesting that overly open spaces may weaken consumer attractiveness. This study not only extends the methodological toolkit for analyzing consumption vitality but also provides theoretical and practical guidance for the refined design and experiential construction of urban street environments.