The nature and frequency of food and beverage marketing on Kenyan national television: a mixed-method analysis of food advertisements, parent and children’s perspectives

Exposure of Kenyan children and adolescents to unhealthy foods through advertisements on national TV is higher than healthier food options. These advertisements enhance recognition and recall of the food brands, while parental concern about unhealthy food advertising is limited. Policies restricting advertising of unhealthy foods accompanied by nutrition education are urgently needed to limit unhealthy food exposure and consumption by children and adolescents, to address the increasing burden of overweight/obesity and NCDs.

Authors

Institutions

Publication Details

Journal
BMC Medicine
Published
2025-10-30
DOI
https://doi.org/10.1186/s12916-025-04327-0
Primary Topic
Obesity, Physical Activity, Diet
Type
article
Field-Weighted Citation Impact
0.00

Funders

Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

The nature and frequency of food and beverage marketing on Kenyan national television: a mixed-method analysis of food advertisements, parent and children’s perspectives

Elizabeth Wambui Kimani-Murage, Kerstin Klipstein‐Grobusch, Charles Agyemang, Milka Wanjohi et al.
BMC Medicine
Obesity, Physical Activity, Diet
article

The nature and frequency of food and beverage marketing on Kenyan national television: a mixed-method analysis of food advertisements, parent and children’s perspectives

Elizabeth Wambui Kimani-Murage, Kerstin Klipstein‐Grobusch, Charles Agyemang, Milka Wanjohi, Sharon Mugo, Amos Laar, Caroline H. Karugu, Michelle Holdsworth, Gershim Asiki, Stefanie Vandevijvere, Veronica Ojiambo
article en

Abstract

Exposure of Kenyan children and adolescents to unhealthy foods through advertisements on national TV is higher than healthier food options. These advertisements enhance recognition and recall of the food brands, while parental concern about unhealthy food advertising is limited. Policies restricting advertising of unhealthy foods accompanied by nutrition education are urgently needed to limit unhealthy food exposure and consumption by children and adolescents, to address the increasing burden of overweight/obesity and NCDs.

BMC MedicineVol. 23(1)
University of Nairobi (KE), Centre de Coopération Internationale en Recherche Agronomique pour le Développement (FR), University of Ghana (GH), Johns Hopkins University (US), University of the Witwatersrand (ZA), Université de Montpellier (FR), Johns Hopkins Medicine (US), Karolinska Institutet (SE), University Medical Center Utrecht (NL), Institut National de Recherche pour l'Agriculture, l'Alimentation et l'Environnement (FR), Institut Agronomique Méditerranéen de Montpellier (FR), African Population and Health Research Center (KE), Institut Agro Montpelier (FR), Department of Public (IN), Sciensano (Belgium) (BE), Public Health Service of Amsterdam (NL), Institut de Recherche pour le Développement (FR)
International Development Research Centre, Universitair Medisch Centrum Utrecht
Openalex Percentile: Top 58%
Obesity, Physical Activity, Diet
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.