The Mechanism of Online Health Information Seeking Switching to Online Medical Consultation: Cross-Sectional Study
This study integrated the knowledge-attitude-practice framework, social support theory, and health belief model to uncover the internal logic of patients' behavioral transfers within online health communities. It confirmed the mediating role of the cognitive-emotional dual-drive pathway and health beliefs. The findings provide a scientific basis for the functional design of online health care platforms and for precise health knowledge dissemination strategies.
Authors
- Lijiang Zhang (ORCID: https://orcid.org/0009-0008-2935-065X)
- Jingjing Xia (ORCID: https://orcid.org/0009-0004-9414-4394)
- Wenjie Ren (ORCID: https://orcid.org/0000-0003-4711-2352)
- Yang Bai (ORCID: https://orcid.org/0000-0003-1946-4377)
- Hui Chen (ORCID: https://orcid.org/0000-0001-7113-0206)
- Wang Jun (ORCID: https://orcid.org/0000-0003-4485-7201)
- Liuan Wang
Institutions
- Beijing Institute of Technology (CN)
- Marion General Hospital (US)
- Zhuhai Institute of Advanced Technology (CN)
- Renmin University of China (CN)
- Henan Medical University (CN)
Publication Details
- Journal
- JMIR Formative Research
- Published
- 2025-10-29
- DOI
- https://doi.org/10.2196/78397
- Citations
- 2
- Primary Topic
- Health Literacy and Information Accessibility
- Type
- article
- Field-Weighted Citation Impact
- 5.63