Clear front-of-pack labelling information can improve sunscreen reapplication knowledge and intentions: findings from an online experiment

Under the current standard, sunscreen labels do not provide clear directions for use, which leaves consumers vulnerable to UV damage. Mandating FOP reapplication directions and adopting an alternative 'water resistant' claim could improve consumer understanding of how often to reapply sunscreen. Due to common misperceptions about the limits of water resistance, further user-centred label design and public education is needed to improve reapplication after swimming, sweating and towel drying.