Consumer anti-choice: contrasting the antecedents of brand avoidance and brand hate
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Authors
- Pierre Mostert (ORCID: https://orcid.org/0000-0002-4046-3312)
- Cornelia Du Toit
Publication Details
- Journal
- International Journal of Business Governance and Ethics
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijbge.2025.10074369
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00