Social Media as an Emerging Instrument of Political Engagement: The Case of Obuasi East Constituency

Global political communication has changed significantly as a result of the rapid development of information and communication technologies (ICTs), shifting from conventional, one-way methods to more interactive and participatory ones. The increased usage of social media and the broad use of mobile internet devices in Ghana have created new avenues for political and civic participation. Platforms like Facebook and WhatsApp have emerged as essential tools for individuals and political leaders alike, facilitating quick information sharing, direct communication, and the rallying of political support. However, there is still a significant lack of empirical studies examining how social media influences political participation at Obuasi East Constituency. This study investigates the role of social media as an emerging tool for political participation among residents of the Obuasi East Constituency in Ghana. Employing a quantitative research design, data were gathered from a sample of 100 respondents residing in the Obuasi East Constituency to explore how social media is used for political engagement. The study focused on identifying the patterns of social media usage in political activities, assessing the perceived benefits derived from such engagement, and examining the challenges users face. The analysis revealed that social media plays a pivotal role in enhancing political participation by promoting public discourse, encouraging political advocacy, and supporting campaign efforts. Platforms such as Facebook and WhatsApp emerged as the most commonly used tools, owing to their accessibility and interactive features. Nevertheless, several barriers hinder the optimal use of these platforms, including the spread of misinformation, concerns over data privacy and security, and disparities in digital access between urban and rural populations. It is advised that policymakers and telecom service providers focus on improving internet infrastructure and access, especially in the underserved rural areas of the Obuasi East Constituency.