Impact of Artificial Intelligence in Indian News Media: Literature Review

Aim/Purpose In the past few years, news media organizations have been restructured by the progress in technology in many nations across the globe. This progress includes the utilization of artificial intelligence (AI) in news media. In India, the news media are undergoing changes with the inclusion of AI methods in various areas, such as news production and dissemination. Therefore, it becomes significant to study the impact of AI on news media in India. Background In this paper, the aim is to present a comprehensive survey of research done related to the usage as well as the impact of AI on Indian news media. The study aims to gather knowledge about the impact of AI on the transformation of news media practices in TV, print, and digital news media in our country. Methodology The narrative review methodology has been adopted in the research to conduct the literature review. Contribution The proposed work contributes to giving a comprehensive understanding of the impact of AI in Indian News media. Findings There has not been any comprehensive research related to the impact of AI on news media personnel in India. There is no study comprising the professional and economic impact of AI on news media personnel, such as reporters, producers, anchors, and owners of news media organizations. There has been no study about the perception of AI usage in Indian news media. Also, no study has been done on how AI can be used to enhance customer experience in news media in India. Recommendations for Researchers The proposed work aims to assist media students and researchers in conducting further research associated with the impact of AI in Indian news media based on data and analysis performed in the proposed work. Impact on Society The study can encourage the news media organizations to use AI more efficiently and help them to balance between AI and humans. Future Research As future work, comprehensive research on the impact of the usage of AI in TV, print, and digital Indian news media is proposed. This includes personal and professional experiences of news reporters, news producers, news consumers, and owners of news media organizations.