“Same Calories, Different Foods” – What do you choose? The role of construal level and age in shaping food choices

Together, these studies integrate construal level and age within a unified framework of health-related food decision-making. The results demonstrate that construal level serves as a key psychological mechanism explaining why people of different ages make different food choices even when calorie levels are identical. This research provides valuable insights for developing age-tailored health communication strategies and designing more effective dietary interventions that account for cognitive and motivational differences across age groups.