Leveraging mobile fitness apps for healthier lifestyles: How affordances drive sustained engagement

This study examines the differential effect of MFA's affordances on users' continuance intention, specifically identifying the affordances that are impactful in driving sustained engagement. Furthermore, this study establishes health empowerment as a fundamental mediating mechanism through which these affordances exert their positive influence on continuance intention. These findings significantly advance the understanding of the nuanced relationship between technology affordance and user behavior in the MFA context. The results provide targeted and actionable design recommendations for mobile fitness app developers to enhance user long-term engagement.