First Time in the European Rally Championship: What’s Next for Residents’ Perceptions of Urban Sustainability?

Sport events generate economic, social, and environmental impacts that shape residents’ perceptions and levels of support. In the context of sustainable urban development, understanding how residents evaluate these impacts provides valuable knowledge about community responses to tourism and event-led growth. Drawing on the Triple Bottom Line (TBL), Social Exchange Theory (SET), and Social Representations Theory (SRT), this study examines residents’ evaluations of the Rally Sierra Morena (RSM), a large-scale international motorsport event recently incorporated into the European Rally Championship (ERC). Data were collected shortly before the event using a self-administered questionnaire (n = 1529). An exploratory factor analysis (EFA) identified a multidimensional structure of perception, and a non-hierarchical k-means cluster analysis identified three clusters: Skeptics, who perceived stronger negative than positive impacts in economic and environmental dimensions; Pragmatists, who emphasized positive economic benefits while acknowledging environmental costs; and Enthusiasts, who consistently rated positive impacts higher across all dimensions and expressed the strongest support for the event. By integrating perceptual and sustainability-based approaches, this study connects residents’ evaluations of a motorsport event with broader discussions on urban resilience and sustainable community development.