Enhancing decision quality through computer-based decision aids: how promotional interventions and Need for Cognition shape effectiveness in online consumer choices
These findings have significant implications for personalizing digital decision support systems and advancing consumer protection in increasingly complex online marketplaces.
Authors
- Ursula Athenstaedt (ORCID: https://orcid.org/0000-0003-3142-5506)
- Brigitta Lurger
- Joachim I. Krueger (ORCID: https://orcid.org/0000-0001-9607-1695)
- Claudia Vogrincic-Haselbacher (ORCID: https://orcid.org/0000-0002-2316-7618)
- Katja Corcoran (ORCID: https://orcid.org/0000-0003-1838-9141)
- Isabelle Behlau
Institutions
- Brown University (US)
- University of Music and Performing Arts Graz (AT)
- Universität der Bundeswehr München (DE)
- University of Teacher Education Styria (AT)
- CAMPUS 02 University for Applied Sciences (AT)
- International Law Institute (RU)
Publication Details
- Journal
- Frontiers in Psychology
- Published
- 2025-10-29
- DOI
- https://doi.org/10.3389/fpsyg.2025.1576319
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Karl-Franzens-Universität Graz