Exploring the Link Between Ride-Sharing Experience and Autonomous Vehicle Acceptance in the Context of Sustainable Mobility

Sustainable transportation systems are becoming an increasingly important issue around the world, especially with the advancement of urbanisation. Autonomous vehicles and ride-sharing services represent innovative mobility solutions that can improve not only the efficiency of transportation but also its environmental sustainability. The aim of this study is to examine Hungarian consumers’ attitudes toward ride-sharing and their acceptance of AVs, with a focus on whether there is a link between the two phenomena. The research is based on a nationally representative sample of 2000 respondents. Correlation analyses were performed based on the dimensions of technology acceptance models. Based on the results, a significant positive correlation can be demonstrated between the willingness to use ride-sharing services in the future and the openness towards AVs. Perceived usefulness and social influence showed the strongest relationship with intention of usage. The results contribute to the social acceptance of autonomous technologies and sustainable transport in Hungary.