The Apple-Hermes co-branding collaboration: a teaching case study on brand diversification in luxury fashion

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Teaching and Case Studies
Published
2025-10-28
DOI
https://doi.org/10.1504/ijtcs.2026.10074325
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

The Apple-Hermes co-branding collaboration: a teaching case study on brand diversification in luxury fashion

Jinju Heo
International Journal of Teaching and Case Studies
Consumer Behavior in Brand Consumption and Identification
article

The Apple-Hermes co-branding collaboration: a teaching case study on brand diversification in luxury fashion

Jinju Heo
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Teaching and Case StudiesVol. 16(1)
Openalex Percentile: Top 59%
Consumer Behavior in Brand Consumption and Identification
DOISourceOpenAlex
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The Apple-Hermes co-branding collaboration: a teaching case study on brand diversification in luxury fashion — Jinju Heo · International Journal of Teaching and Case Studies (2025) | TGRS Research Map | TGRS