The impacts of entrepreneurial orientation and market orientation in the franchising industry: empirical evidence from franchisee firms in Vietnam
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Authors
- Thi Thao Hien Bui (ORCID: https://orcid.org/0000-0001-5921-6277)
- Manimekalai Jambulingam (ORCID: https://orcid.org/0000-0002-1217-7255)
Publication Details
- Journal
- J for International Business and Entrepreneurship Development
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/jibed.2025.10074329
- Primary Topic
- Franchising Strategies and Performance
- Type
- article
- Field-Weighted Citation Impact
- 0.00