Corporate Sponsoring of the Council Presidency: A Research Agenda

Abstract Member states holding the Council Presidency routinely seek corporate sponsors. Typically, these sponsors offer free or discounted goods and services, such as food, beverages, cell phones, software or a car fleet in exchange for being labelled an official partner or sponsor of the Presidency. The practice is deeply ingrained in the Council's working methods, but the degree to which member states choose to associate themselves with corporate sponsors varies. Yet, despite the theoretical and ethical questions that this practice raises, no academic research has investigated the practice thus far. This paper maps the Council Presidency's corporate sponsors from 1999 to the present day and presents a research agenda on the benefits of sponsoring for companies and Presidencies and on the implications of sponsoring for decision‐making and legitimacy.

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Publication Details

Journal
JCMS Journal of Common Market Studies
Published
2025-10-28
DOI
https://doi.org/10.1111/jcms.70019
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

Corporate Sponsoring of the Council Presidency: A Research Agenda

Gijs Jan Brandsma, Reinout van der Veer
JCMS Journal of Common Market Studies
Consumer Behavior in Brand Consumption and Identification
article

Corporate Sponsoring of the Council Presidency: A Research Agenda

Gijs Jan Brandsma, Reinout van der Veer
article en

Abstract

Abstract Member states holding the Council Presidency routinely seek corporate sponsors. Typically, these sponsors offer free or discounted goods and services, such as food, beverages, cell phones, software or a car fleet in exchange for being labelled an official partner or sponsor of the Presidency. The practice is deeply ingrained in the Council's working methods, but the degree to which member states choose to associate themselves with corporate sponsors varies. Yet, despite the theoretical and ethical questions that this practice raises, no academic research has investigated the practice thus far. This paper maps the Council Presidency's corporate sponsors from 1999 to the present day and presents a research agenda on the benefits of sponsoring for companies and Presidencies and on the implications of sponsoring for decision‐making and legitimacy.

JCMS Journal of Common Market Studies
Radboud University Nijmegen (NL)
Openalex Percentile: Top 59%
Consumer Behavior in Brand Consumption and Identification
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