WIC Online Shopping: Challenges and Opportunities for Vendors and Farmers
To ensure WIC online shopping success, it is essential to address both the barriers and facilitators experienced by vendors, farmers, and farmers' markets. While this study collected various perspectives and experiences from merchants, future research may also focus attention on WIC participant perceptions of shopping online with these food retailers.
Authors
- Allison M. Nitto
- Mayra Crespo‐Bellido (ORCID: https://orcid.org/0000-0002-2338-7936)
- Lisa Akers (ORCID: https://orcid.org/0009-0002-2982-8947)
- Elizabeth Anderson Steeves (ORCID: https://orcid.org/0000-0001-9381-0245)
- Jennie L. Hill (ORCID: https://orcid.org/0000-0002-0510-383X)
- Miguel Ángel López (ORCID: https://orcid.org/0000-0002-7086-3317)
Institutions
- Nebraska Medical Center (US)
Publication Details
- Journal
- Journal of Nutrition Education and Behavior
- Published
- 2025-10-01
- DOI
- https://doi.org/10.1016/j.jneb.2025.09.006
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- U.S. Department of Agriculture