Generative AI-enhanced stimuli in organizational behavior research: a scoping review

Purpose This study is threefold. The authors define and provide a typology for generative AI-enhanced stimuli (GES); map how GES have been used in organizational behavior (OB) experiments; and outline a research and practice agenda for integrating GES into OB designs. Design/methodology/approach The authors used the scoping review methodology and followed conventional best practices for reporting, via Preferred Reporting Items for Systematic Reviews and Meta-Analyses Extension for Scoping Reviews (PRISMA-ScR). The authors searched peer-reviewed articles published between 2014 and 2024 through Scopus, PsycINFO, Web of Science, Business Source Complete and Google Scholar. Findings This study identifies critical trends to assist scholars in using GES as part of their experimental research designs. This then provides an overview of the different theoretical, practical and methodological considerations linked to using GES. In addition, it identifies key outcomes affected by GES use and provide key avenues for future research, including theoretical, practical and methodological considerations. Originality/value This study provides new and timely insights regarding GES in OB research. This scoping review guides scholarship by considering theoretical, methodological and ethical factors.