Economic and Behavioural Factors of Shopping Behaviour among Women Consumers in Egypt’s Urban Retail Environments

This study focusses on female customers who patronize metropolitan malls in Egypt. The study seeks to comprehend the financial and behavioural determinants that affect the purchase habits of these particular customers. Businesses and governments need to know how women purchase since shopping malls are rising quickly and more women are working. The purpose of this study is to examine the influence of economic factors, including income, price sensitivity, perceived value, and consumer confidence, on women's purchase decisions, satisfaction levels, and loyalty towards shopping and shopping centre enterprises. We got the fundamental data from four hundred ladies who went shopping in Cairo, Alexandria, and Giza, which are all major Egyptian cities. This group of females’ shoppers represented a total of 480 people that were shopping at the mall. The structured questionnaire was distributed using purposive selection to provide a wide representation of ages, occupations, and incomes. SmartPLS 4 used a method called partial least squares structural equation modeling (PLS-SEM) to look at the measurement and structural models. The model encompassed several attributes, including economic empowerment, shopping motivation, perceived price equity, satisfaction with the mall ambiance, and purchase intention. The results show that women's likelihood of making purchases and their degree of satisfaction are greatly affected by economic empowerment and how fair they think the prices are. The connection between economic empowerment and the desire to buy is made even more difficult by the fact that shopping incentives operate as a middleman.