Driving mechanism of green travel behaviour: application of the Theory of Interpersonal Behaviour

Advocating green travel and reducing private car travel are effectively alleviating the environmental problems of transportation in cities. The purpose of this paper is to use the Theory of Interpersonal Behaviour to explore the factors and driving mechanisms affecting citizens’ green travel in the context of dual-carbon. Appropriate policy recommendations are proposed after empirically analysing the questionnaires of 449 Chinese residents. The findings indicate that subjective norms, roles, negative emotions, and habits positively influence motivation to green travel behaviour, while facilitating conditions have a negative effect. On the other hand, neither the positive effects of attitudes, descriptive norms, and self-concepts, nor the moderating effect of facilitating conditions, on behaviour intention and green travel were verified. The full results indicate subjective norms and habits to be the key issues for policy making.