Today with Kathie Lee Gifford and Hoda Kotb

Within the handful of histories studying NBC’s long-running Today, none of that existing scholarship addresses the role of religion in the show’s history or the consistent Christian undertones that permeated the program’s fourth hour, Today with Kathie Lee and Hoda (2008–2019). Drawing on framing theory, this article analyzes archived episodes of the Fourth Hour to illustrate and track how the show’s purview extended beyond home and lifestyle topics, promoting a Christian worldview to viewers through recurring segments on divine intervention, interviews with Christian leaders, and packages highlighting the hosts’ own faith. Through a thematic analysis, this article explores the implications of a broadcast news network allowing hosts Kathie Lee Gifford and Hoda Kotb to promote non-denominational Christianity across eleven years of weekday programming.