Applied Data Science for Exploring Technological Advancements and Innovations Affecting Green Logistics Management: A Case Study Logistics Enterprises in Vietnam

Technological advancements and innovations are pivotal in transforming green logistics management by enhancing efficiency, sustainability, and environmental responsibility. As the logistics sector evolves, digitalization, automation, and intelligent logistics solutions are key enablers of green supply chain practices. Therefore, the study's objective is to explore the critical factors influencing the green logistics management of enterprises, evaluate the role of specific technologies in supporting sustainable logistics operations and propose policy recommendations for enhancing green logistics management. Formal study methods based on quality and quantitative surveys were used in four Provinces in Vietnam, from the 800 logistics managers interviewed using the questionnaire and processed using SPSS 20.0 and Amos. The findings reveal that technological readiness and internal capabilities are the most influential factors, whereas regulatory pressure plays a secondary role, differing from patterns observed in developed countries. Finally, the authors proposed specific policy recommendations tailored for Vietnam, emphasizing government incentives for digital transformation, sustainable sourcing, and waste minimization; moreover, this model can be used in developing countries or other countries to research and evaluate the impact of factors on green logistics management. Green logistics management has become a global trend, and policy recommendations have been applied to better manage environmental issues toward green growth and sustainable development. Businesses in the transportation sector are not only looking at economic benefits but also aiming to change their operating models to ensure sustainability for the entire planet. This study reinforces the urgent need for strategic investments in emerging technologies to enhance green logistics management in Vietnam and other developing economies.