Pet owners’ perspectives on veterinary biobanking in Latvia: Awareness, motivations, ethical concerns, and willingness to participate

This first Baltic survey reveals that Latvian pet owners strongly support veterinary biobanking despite limited awareness. Altruism and the expected benefits of research drive participation, while ethical expectations regarding confidentiality, consent, and transparency remain crucial. The findings provide a foundation for developing national veterinary biobanking strategies, improving public communication, and integrating Latvia into European One Health and translational research infrastructures.