DEVELOPMENT OF THE CREATIVE SECTOR OF THE SVERDLOVSK REGION

By 2030, the share of the positive exports and imports balance of creative industries in the Russian economy is expected to increase to 6.0% in accordance with the Concept of the Development of Creative Industries and mechanisms for their state support in large and major urban agglomerations in the Russian Federation for the period up to 2030. Creative industries such as design, music, cinema, architecture and others have a huge potential for development and prosperity. Currently, there are several key trends that are shaping the future of the creative industries and determining their prospects. In particular, these are the growth of digital technologies, increased demand for creative services, cheaper and simpler creation processes, increased cross-cultural interactions, sustainability and social responsibility. The purpose of this study is to identify and evaluate the trends in the development of the Russian creative sector and the specifics of its development in the Sverdlovsk region. The results of the study showed that the creative sector of the Russian economy for the period from 2019-2023 has a steady growth trend in terms of sales and an increase in its share in the country's GDP. The TOP 10 creative industries by revenue include: software, fashion, advertising and PR, architecture, gastronomy of media and mass media, cinema, jewelry and book business, performing arts. The Sverdlovsk Region is not a leader in the development of this sector of the economy among the subjects of the Russian Federation. In 2024, the region rose to 5th place in the ranking of Russian regions in terms of RRIC. The creative economy of the region is growing by 16.0% annually, which is faster than the national average.